At the end of the module, the trainee will be able to identify and apply the knowledge and methodologies that allow them to identify, define and articulate a brand and business strategy in a digital context, such as, be able to identify the Martech ecosystem and which technologies and tools accelerate this path.
Understand the potential of the martech and adtech ecosystems.
Framing the theme in the discipline of marketing. Understand the main Martech ecosystem technologies.
WHO SHOULD ATTEND ? Marketing and management professionals who want a technological vision as a strategic business, brand and communication accelerator.
Notions of marketing. Knowledge of the internet at the user level.
LENGTH 16 hours
Work Hours/ After Work
LANGUAGES Portuguese / English
The Digital Impact
Impact on people – understanding behaviors
Impact on Communication – trends and challenges
Business impact: Framework for business models
Practical exercise: How to place the customer at the center of the business