MARTECH – Business Accelerator

GENERAL OBJECTIVES

At the end of the module, the trainee will be able to identify and apply the knowledge and methodologies that allow them to identify, define and articulate a brand and business strategy in a digital context, such as, be able to identify the Martech ecosystem and which technologies and tools accelerate this path.

SPECIFIC OBJECTIVES

• Understand the potential of the martech and adtech ecosystems.
• Framing the theme in the discipline of marketing. Understand the main Martech ecosystem technologies.

WHO SHOULD ATTEND ?
Marketing and management professionals who want a technological vision as a strategic business, brand and communication accelerator.

REQUIREMENTS

Notions of marketing. Knowledge of the internet at the user level.

LENGTH
16 hours

SCHEDULE

Work Hours/ After Work 

LANGUAGES
Portuguese / English

The Digital Impact

• Impact on people – understanding behaviors 
• Impact on Communication – trends and challenges
• Business impact: Framework for business models
• Practical exercise: How to place the customer at the center of the business

Strategy

• Evolution and Influence
• Technology: Megatrends to “fads”
• Technological ecosystem: martech and Adtech
• Case studies

Methodologies and Frameworks

• Funnel Marketing: Awareness, Consideration, Conversion, Loyalty, Advocacy
• From the funnel to the Flow: interactive consumer journey
• Practical exercise: How to create a conversion and retention strategy?