At the end of the module, the trainee will be able to identify and apply the knowledge and methodologies that allow them to identify, define and articulate a brand and business strategy in a digital context, such as, be able to identify the Martech ecosystem and which technologies and tools accelerate this path.
- Understand the potential of the martech and adtech ecosystems.
- Framing the theme in the discipline of marketing. Understand the main Martech ecosystem technologies.
WHO SHOULD ATTEND ?
Marketing and management professionals who want a technological vision as a strategic business, brand and communication accelerator.
Notions of marketing. Knowledge of the internet at the user level.
Work Hours/ After Work
Portuguese / English
The Digital Impact
- Impact on people – understanding behaviors
- Impact on Communication – trends and challenges
- Business impact: Framework for business models
- Practical exercise: How to place the customer at the center of the business
- Evolution and Influence
- Technology: Megatrends to “fads”
- Technological ecosystem: martech and Adtech
- Case studies
Methodologies and Frameworks
- Funnel Marketing: Awareness, Consideration, Conversion, Loyalty, Advocacy
- From the funnel to the Flow: interactive consumer journey
- Practical exercise: How to create a conversion and retention strategy?